About Us
Established in 1964, Americana Foods is one of the largest FMCG companies in the Middle East and North Africa (MENA) region. From our humble beginnings in Kuwait where we were born, to our strong presence and extended reach in the UAE, KSA and Egypt, we have over decades grown to become a trusted household brand name in the region and beyond. Today, Americana Foods’ products are enjoyed by consumers in more than 50 countries and territories across the world.
Americana Foods was established with the ambition to lead and transform the industry. As dominant leaders in the region and pioneers in the industry, we continue to push the boundaries of quality, taste and food safety. Our passion for food fuels everything that we do, and we believe that every meal holds the potential to bring happiness and create lasting memories.
Since our inception to date, we have been on a mission to honor our roots and preserve our traditions, touching the lives of millions of consumers through the joy of food, honoring the legacy of our past and continuing to thrive and evolve for new generations and years to come.
We operate a diverse portfolio of products and play in multiple categories including Protein, Grocery, Impulse, Frozen Fruits and Vegetables and Snacks, supported by 19 cutting-edge production sites across the UAE, KSA, Kuwait and Egypt. With a large direct-to-market distribution network in key operating markets and a sizeable footprint across Qatar, Bahrain and Oman, we maintain control over every aspect of the distribution process, ensuring our products are accessible and readily available to a diverse customer base.
Mission
To provide wholesome food experiences, trusted and loved by generations
Vision
To be the most admired food company, born in the region for the region
Purpose
To responsibly nourish our consumers with food that brings joy to life
Core Values
Consumer & Customer Obsession
We exceed customer expectations everyday by providing quality products & exceptional service.
Honesty & Integrity
We always do the right thing, even if no one is watching. We are honest, transparent & inspire trust.
Ownership Mindset
We think & act like owners. We monitor our business closely, make difficult decisions & treat every dollar as if it is our own.
Innovation & Agility
We embrace innovation & change. We operate with a sense of urgency & swiftly adapt to market & customer changes to remain relevant.
Collaboration
We leverage our collective genius. We achieve our best results through teamwork & shared goals.
Excellence
We have an unwavering commitment to quality. We strive for excellence in everything that we say and do & aim to exceed expectations.