Pink October

October was a busy month for our Americana ladies as we embraced Pink October with enthusiasm and purpose! 🌸We organized awareness sessions across our different markets to educate our team about breast cancer, its impact, and the importance of early detection. Knowledge is power, and we’re proud to foster an environment where we can support one another and share vital information.

In UAE, we kicked off our session with a delightful Pink Breakfast, where colleagues came together in pink attire, enjoying a morning filled with delicious treats and meaningful conversations with Dr. Tetyana Proenca from King’s College Hospital London – UAE.

In partnership with Baheya Foundation in Egypt, we took our commitment to breast cancer awareness to the next level by lighting up our Egypt HQ in pink! Alongside our illuminated headquarters, we held several awareness sessions to educate our teams in the office and factories. More than 100 women across our Biscuits, Senorita and Leader factories attended these sessions and learned more about the disease, its risks and symptoms.

It’s been a month filled with learning, connection, and community spirit. Together, we are shining a light on a crucial cause. 💗