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As Lebanon was facing some of its darkest moments in Q4 2024, we stood together in solidarity with its resilient people, offering not just aid, but a message of hope and strength.
As part of our ongoing commitment to CSR and giving back to the community, we were honoured to join hands with the Kuwait Red Crescent Society to contribute an in-kind donation of food supplies to support the Lebanese community during these incredibly challenging times. Throughout the whole month of November, we donated 180,000+ of our Americana cans via the humanitarian air bridge to reach the most vulnerable and displaced families.
This effort is a reminder that true corporate responsibility goes beyond business – it’s about making a real, tangible impact on the lives of those who need it most, and the Lebanese people continue to demonstrate incredible courage and perseverance during these trying times. This is just one step in our ongoing journey to bring light to those in the shadows, one community at a time. We hope that through our humble humanitarian gesture to help rebuild a future filled with hope, resilience, and possibility.
