Sherif El Nokaly

General Manager - Snacks

Sherif El Nokaly joined Americana Foods in December 2019 and is the General Manager for the Snacks category. Prior to his current appointment, Sherif served as the VP Commercial for Snacks and Canned Food in Egypt, leading and driving the business’s commercial activities. In his role, Sherif oversees 5 factories and 31 distribution centers nationwide, driving the end-to-end management of the Snacks category, including extruded products, potato chips, and biscuits, both domestically and for export markets.

Sherif’s background is marked by significant roles in leading multinational companies. His experience spans Henkel Egypt, L’Oréal Egypt, and P&G KSA, culminating in a notable position on the MENAPT SC Johnson Leadership team as the Commercial Head for North Africa & Levant. Sherif is characterized by his ability to steer business turnarounds and route-to-market re-engineering, enabling the realization of productivities and efficiencies.

Sherif holds a Bachelor’s degree in Business Administration in Accounting from Ain Shams University.