Americana built its reputation on selling quality foods that represent great value. However, Americana provides products to the whole family, with great value.
It has been estimated that households throw out more than 7 million tons of food each year; the equivalent of around 19 % of food purchased, by weight.
The sad fact is, that more than 4.2 million tons of this waste is due to issues such as buying more than is needed and lack of planning.
The quickening pace of modern life means that our lifestyles are time-poor when it comes to preparing food.
Americana helps mums to cook food for their families in an easy, quick and tasty manner.
Frozen food can taste as good as fresh food. A blind test carried out by 32 UK chefs showed that there were no significant differences, when eight frozen products and their fresh equivalents were compared. In some instances, it was reported that frozen food products tasted better.
Americana has placed a strong emphasis on the quality and integrity of the food it sells, when it became one of the first food-producing companies to remove artificial colours, flavourings, and non-essential preservatives from its products.
Since 3000 BC, when the Chinese stored their food in ice cellars over the winter, man has harnessed the preserving qualities of ice to keep perishable ingredients as fresh as possible.
Frozen food locks in nutrients, so our products keeps its natural goodness for even longer
Americana remains committed to providing safe, nutritious and ethically sourced food, bringing it to our tables from across the world.
All our Americana products are labelled using standardized methods on the package, with a complete list of ingredients and their nutritional values.
Freezing food is a handy way to give more food choice options throughout the week, which is great for the typical, busy family.
Planning meals and thinking up innovative ways of what to cook with what’s in the freezer can be built into family activities, stimulating and boosting the imagination, for the whole family.